Tourism Sector: The Eastern Magnet

Odisha Tourism's GDP contributions, economic linkages & vision
GDP Share
13.0%
Tourism share of State GDP Policy 2022
Domestic Target
5.0 Cr
Domestic visitors annually By 2047
Visitor Growth
+8.2 L
Domestic tourist increase FY 24-25
Employment
2.5 M
Direct jobs generation By 2047

Odisha is internationally recognized for its rich religious, heritage, and cultural tourism assets. The tourism industry functions as a vital catalyst for local economies, supporting host communities engaged in the hotel industry, sports, leisure activities, transport, and logistics.

The sector encompasses a comprehensive value chain that generates employment and economic value. When developed sustainably, it plays an active role in protecting cultural heritage, promoting biodiversity conservation, and bolstering environmentally friendly livelihoods. The state is committed to ensuring an immersive experience throughout the visitor journey: pre-travel, during travel, and post-travel.

Inter-Sector Connections: The tourism industry connects multiple vital sectors—including construction, agriculture, fishing, food processing, and furniture manufacturing—and relies heavily on a robust network of roads, airports, telecommunications, and electricity.

Odisha Tourism (Amendment) Policy 2026

Long-term strategic roadmap to 2047 & investment subsidies

The Odisha Tourism (Amendment) Policy 2026 aims to transform the state into a leading eco and cultural tourism hub in Asia by 2047. Key target achievements and financial incentives outlined include:

Capital Subsidies Up to ₹100 Crore
Annual Foreign Target 7.0 Lakh Tourists
Domestic Stay length Increase from 3 to 5 Days
Foreign Stay length Increase from 9 to 12 Days
  • Subsidies Priority: Special emphasis on supporting women, Scheduled Caste (SC), Scheduled Tribe (ST), and differently-abled entrepreneurs with capitalization subsidies.
  • Broadened Support: Focus has expanded to include water-based tourism infrastructure, caravan tourism, destination weddings, and heritage museums.
  • Culinary Popularization: Promoting authentic Odia cuisine both across the state and inside major national metro cities.

Inbound Domestic Tourists, 2024-25

Top 10 source states contributing to Odisha’s tourist inflow

The number of domestic tourists visiting Odisha increased by 8.2 lakhs between 2023-24 and 2024-25. West Bengal represents the single largest source of domestic tourists at 14%, followed by Maharashtra, Madhya Pradesh, and Andhra Pradesh.

Top 10 States with Inbound Domestic Visitors to Odisha

Top 10 States with Inbound Domestic Visitors to Odisha

Foreign Tourists & Origin Countries

Top 7 international countries visiting Odisha, 2024

Odisha witnessed an increase of 0.1 lakh (10,000) international tourists over the previous year. U.S.A. represented the highest source of inbound foreign arrivals, followed by Japan, Italy, Germany, United Kingdom, France, and Australia.

Currently, Odisha accounts for a 0.55% share of total international tourist arrivals to India.

Tourists from Top 7 Countries Visiting Odisha (2024)

Tourists from Top 7 Countries Visiting Odisha

Odisha’s Offerings by Tourist Categories

Tailored packages and lodging structures for diverse traveler groups

Tourist preferences and spending patterns vary significantly by demographic category. The table below represents the segmented infrastructure offerings tailored to budget and luxury demands:

Family (Parents & Children)

Luxury Offerings
  • Stay at heritage hotels & premium beachfront properties (Puri, Konark, Gopalpur, Mayurbhanj).
  • Guided nature immersion packages at Similipal and Bhitarkanika National Parks.
Budgeted Offerings
  • Affordable accommodations at government guesthouses (Panthanivas network).
  • Temple tourism circuits (Puri-Konark-Bhubaneswar) & budget wildlife safaris (Nandankanan, Debrigarh).

Youngster Groups (Gen Z / Millennials)

Luxury Offerings
  • Premium glamping at Eco Retreats (Hirakud, Puri) including water sports (surfing, parasailing).
  • High-end musical festivals, culinary events, and cultural nights in Bhubaneswar & Sambalpur.
Budgeted Offerings
  • Hostel accommodations, group campings, and local food trails (Bhubaneswar, Berhampur, Cuttack).

Elderly (50+ Years)

Luxury Offerings
  • Premium spiritual wellness retreats & luxury wellness stays in Puri and Berhampur.
  • Heritage properties at Baripada, Rambha (Chilika), and medical tourism packages in Bhubaneswar.
Budgeted Offerings
  • Pilgrim packages to temples (Puri, Sambalpur, Bolangir) including senior citizen discount tours (Baristha Nagarika Tirtha Yatra Yojana).

Foreign Tourists

Luxury Experiences
  • International standard heritage luxury hotels, private guided cultural tours, and tribal village immersion.
  • Ayurvedic wellness retreats and beachside luxury resorts (e.g. 5-star hotels at Gopalpur).

Business Travelers & Conferences

Luxury Offerings
  • 4-star & 5-star business hotels featuring modern conference facilities (MICE) in Bhubaneswar and beachfronts.
Budgeted Offerings
  • Corporate group packages (Puri-Konark tours) & shared co-working spaces.

Tourism Sector Pillars and Enablers

Functional pillars & supporting enablers of the tourism ecosystem

Odisha's tourism sector is built on a holistic ecosystem comprising five core pillars (direct visitor services) and five key enablers (infrastructure & policy support):

Core Tourism Pillars

Attractions

Natural wonders, heritage, wildlife sanctuaries, festivals

Accommodation

Hotels, resorts, homestays, alternative lodging

Transportation

Air, rail, road, sea, local mobility (taxis, ferries)

Services

Tour operators, travel agencies, guides, experiential tours

Food & Beverage

Restaurants, local cafes, food festivals & cuisine

Strategic Enablers

Infrastructure

Quality roads, airports, waterways, telecom, electricity

Policy Framework

Promotion policies, visa facilitation, green business regulations

Technology

Online booking engines, digital marketing, VR tours, mobile apps

Community

Engagement in planning, culture preservation, benefit sharing

Safety & Security

Tourist police, safety protocols, emergency medical responses

District wise major tourist spots across Odisha

Map of major tourist locations and connectivity infrastructure
District wise major tourist spots across Odisha

Tourism Infrastructure & Connectivity

For seamless experience in tourism, Odisha Government is committed to enhance infrastructure at key destinations and ensure last mile connectivity with world class facilities for the visitors.

  • Airways Connectivity: Odisha currently has one international airport (Biju Patnaik International Airport at Bhubaneswar) and two domestic airports (Veer Surendra Sai Airport, Jharsuguda & Jeypore Airport) connected with major airlines.
  • Road & Rail Connectivity: The state also boasts a well connected roads and railways network through its length and breadth ensuring last mile connectivity for visitors.

Hotel & Hospitality Infrastructure

MICE support and investment metrics in luxury accommodations

The development of hotel infrastructure is critical for tourist growth. In FY 2024-25, multiple premium properties opened across the state, including the **Taj Puri Resort & Spa** in Puri, **Welcomhotel by ITC** in Bhubaneswar, and **Mayfair Bay Resort** in Paradip.

Awards: The Department of Tourism, Government of Odisha was conferred with the “Best Wildlife Conservation Effort in India” award at the India International Travel Mart (IITM), Hyderabad, for its initiatives in protecting wildlife habitats and promoting sustainable ecotourism.

Growth in Hotel Spending Groups (2022 to 2024)

High Spending Group (HSG) +22.0%
Middle Spending Group (MSG) +17.0%
Lower Spending Group (LSG) +2.0%

Key Tourism Development Initiatives

Eco-Glamping, culinary restaurants, beach proms, and swadesh cruises

To diversify attractions and appeal to niche groups, the Government of Odisha has rolled out several targeted initiatives:

  • Luxury Glamping (Eco-Retreats): Held at seven iconic locations—Konark, Bhitarkanika, Satkosia, Daringbadi, Putsil, Hirakud, and Sonapur. These offer adventure/water sports alongside luxury accommodation.
  • Culinary Tourism ("Nimantran"): Started in 2021 to popularize authentic Odia food. Outlets operate in Bhubaneswar, Puri, Sambalpur, and Delhi Haat.
  • Beach Promenades: Developed recreational shorelines at Talasari (Balasore), Chandrabhaga, and Ramchandi (Puri).
  • Houseboats & Cruises: Swadesh Darshan scheme deployed a 40-seater cruise in Bhitarkanika to expand water-based tourism.
  • Caravan Tourism: Promoted under the "Odisha by Road" campaign to attract younger adventure and offbeat explorers.

Blue Flag Beach Certification: As a major milestone in sustainable coastal management, both **Puri Beach** and **Pati Sonapur Beach** secured the prestigious Blue Flag certification for 2025-26, highlighting global standards of cleanliness and safety.